February 8, 2010
Smart food
Thaler and Sunstein's Nudge breaks down decision architecture with a lot of practical examples. Steer people towards making better decisions.The inventor of behavioral economics and one of the nation's best legal minds have produced the manifesto for a revolution in practice and policy.
Now with 3 choices for consumption:
the book
the kindle
the ipad (for procrastinators)
Another book to read is Sway written by brothers, Ori Brafman, a serial entrepreneur and organizational behavior expert, and Rom Brafman, a practicing psychologist. The book is about the psychological forces that lead us to disregard facts or logic and behave in surprisingly irrational ways...offering a breezy introduction to the science of decision-making and shows the many ways in which logical thought can be subverted or "swayed."
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