February 16, 2010
Fashion needs a forest fire
New York Times Fashion Critic Cathy Horyn answers some great questions about where Fashion stands in a recent interview with Style.com
Q.Do you see any of them (up & coming designers) growing into mega-brands? Or are we in a different era now, a more fragmented era?
A.I don’t see how they can. They’ll grow into decent-sized companies and they’ll do sunglasses, perfume. But do they grow into that multi-tier lifestyle brand? No. But that’s fine with me. The real question is, some of these older companies, they should die in a way to create some room in the field. They’re like dead wood in the middle of the forest…The people running those old labels didn’t do a good enough job of managing and taking it to a younger generation. Chanel has been really good with that. Vuitton, Prada, Hermès. But there’s a lot of people of whom that isn’t true…The one that will be interesting is Rodarte. Whether that can be more? Maybe it’ll just be one of the quirky companies that will last about ten years. It’ll have its place in the annals of American fashion. Two sisters from Pasadena, doing their handcrafted clothes. The way that they marketed themselves rather brilliantly. All of that will be observed. But for Rodarte to be much more? It could be an incredible pair of jeans at some point, but is it going to be a sportswear company? Is it going to be sweatshirts? Is it going to be perfume?
Read the entire interview:
http://www.style.com/stylefile/2010/02/the-future-of-fashion-part-two-cathy-horyn/
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